3 Tips for More Effective Catholic Media

1. Be Like St. Paul.
Our spiritual father St. Paul became “all things to all” people in order to share the Gospel:

I have made myself a slave to all so as to win over as many as possible. To the Jews I became like a Jew to win over Jews; to those under the law I became like one under the law–though I myself am not under the law–to win over those under the law. To those outside the law I became like one outside the law–though I am not outside God’s law but within the law of Christ–to win over those outside the law. To the weak I became weak, to win over the weak. I have become all things to all, to save at least some. All this I do for the sake of the gospel, so that I too may have a share in it. (1 Cor 9:19-23)

Ask yourself: Am I learning more about my audience in order to share the Gospel with them? This might entail reading scientific studies or surveys on the demographic, or asking for more interaction with your audience.

2. Ask for honest critiques and adjust your project accordingly. If we believe we have the best Message to share with the world, are we concerned enough with the quality of our work and how it compares with other “products” (web sites, podcasts, blogs, web shows, social networking profiles) out there? Realize that Catholics should not psychologically expect that Catholic media will be under-par. They should expect that Catholic media be just as good or better than the rest of the media they experience in their everyday lives.

So, ask for honest critiques from your audience and from media professionals.

Compare your – podcast, for example – with a non-Catholic podcast with a similar audience demographic. Take copious notes while experiencing the non-Catholic media project. What do they do differently from you? Is it effective? Would it work in a Catholic setting, or how can you (and should you) adjust it to fit your Message?

Once you have this feedback, process it, organize it, and devise a plan to improve your media project, step by step. If you need help, there are resources to help you, a few of which I will list at the end of this post. Remember that St. Paul says,

Do you not know that the runners in the stadium all run in the race, but only one wins the prize? Run so as to win.

3. Maintain an active prayer life – both speaking and listening to God. If you expect to be an evangelist, expect to take on more responsibility. Christ says,

Much will be required of the person entrusted with much, and still more will be demanded of the person entrusted with more. (Lk 12: 48)

So pray for the grace to preach the Gospel more worthily. Do penance. Listen to God speak to you in Scripture, the Sacraments, in those around you, and in nature. Learn about God. Otherwise, how can you teach others about Him? From that prayer life, you will derive the strength to do God’s work, and the wisdom to know when He tells you to slow down or push harder.

Resources:
Catholic Media Resources
Memindia – Finding the Ministry Inside Media
Elevation Church Resources
Northside Christian Church Creative Resources
CreativeMYK
Photoshop.com – Online Photo Editing & Sharing
Inconza – Free icons
Ten Tips for Improving Your Podcast
10 Tips for Better U.Stream
Blogging Tips from ProBlogger
Kolbe Media

More Advanced Resources:
ClickHeat Free Heatmap
Typetester – Compare fonts for the screen
Font Burner
60+ Resources for Logo Design

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